2014, in the Chinese tire industry experienced difficulties at the same time, new opportunities for development of green tires, e-commerce continues to exhibit the same time, Chinese tire industry is also seeking to accelerate the pace of transformation and upgrading. "New opportunity", a series of inventory opportunities facing China's tire industry, and thus predict future trends.

 

Green tires: the first year of the system design

 

2014 is destined to become China's "green tire" the first year, from system design to business practices, "green tire" has become a recognized industry trends.

 

February 24, China Rubber Industry Association issued a "green tire technical specifications", and in the beginning of March 1 trial. This is Guoneishoubu green tire industry self-regulation standards. The standard definition of green tires were the norm proposed green tire performance requirements, raw material requirements, and recommend the green tire production technology. Experts said the "norm" for China to achieve the next tire labeling system laid the foundation.

 

To promote green tire industry, the Rubber Association set up a "green tires Industry Promotion Committee" and "green tire technology support center" will tire testing organization certified to refine raw green tire guide so as to ultimately tire labeling system.

 

Triangle Tire, Double Star Tire, race round stock, Aeolus, Linglong tires and other tire companies have a number of independent action, the development of green tires as an opportunity, from all aspects of business strategy, technology upgrades, renovation projects, to speed up product development. "green tire "process of development.

 

Industry experts said that with the establishment of access to the system, and a series of top-level labeling system, the pace of development of green tires will continue to accelerate. There is expected that by 2020, the green tire market share will account for more than 60% of the national tire market.

 

Tire electricity supplier: still in the exploratory stage

 

2014, electricity providers continues to heat up the tires from the international giants to own brand elite, tire companies are testing the water and electricity provider business. Tire marketing activities Jingdong, Lynx, wheat tires, wheels and other electronic business platform libraries are also competing to newspapers.

 

June 5, Michelin car and light truck tire market Duwei Li introduced to replace sales director, said Michelin's electricity supplier O2O business is ready to process.

 

October 22, Triangle Tire Sales flagship store electricity supplier "Lynx" online mall, and pilot operations in Guangdong and Sichuan provinces.

 

November 10, Dongying City, Shandong Province, the first tire business platform "tire king" was proclaimed. The platform is a total investment of 230 million yuan, in June 2014, started in January 2015 plans to conduct electricity supplier website on-line test, formally launched in May 2015.In the tire business electricity supplier fiery behind their profit model has remained in the exploratory stage. The second half of 2014, the industry came electricity supplier defeat Jimmy tire business executives leave messages. Almost simultaneously, round library reached a strategic cooperation with IBM, its mode of self-line service shop seems to be recognized.

 

Tire World Network survey found that over 50% of the industry believes that tires electricity supplier is the trend, but because still in the exploratory stage, the domestic electronic business platform is not yet mature. However, some experts optimistic forecasts, compared with more mature markets in Europe and America, the domestic tire electricity supplier development space is large, the future of the market should be unlimited.

 

Upgrade: looking for a breakthrough

 

2014, Chinese tire industry through a series of efforts to constantly examine their own gaps in the transformation and upgrading of roads has made some breakthroughs.

 

October 16, prepared by the China Rubber Industry Association, brewing for many years, "China Rubber Industry Research this strategy," the official publishing, all aspects of the new materials, intelligent manufacturing, business models, personnel training, research and development, construction and other projects proposed strategic measures and gives the phased implementation of the road map.

 

October 22, the Shandong provincial government announced "Shandong tire industry to upgrade embodiment." "Plan" departure from the status quo development of the industry, control industry trends, the brand development, innovation capacity is increased, the industrial structure adjustment and other aspects of development are given objectives and implementation approach.

 

It is reported that the global tire industry forward intensification, globalization, automation, information technology, green and intelligent other direction. This strategy and upgrade program to become China's tire industry remedy recipe.

 

Industry generally believe that China is already the world's largest tire producer, consumer and exporter, domestic realities compel Chinese tire industry must strengthen. Thus, the transformation and upgrading of China tire industry to achieve "power dream" must, but also the development of the tire companies must seize the opportunity.