2014 is the Chinese year of increased pressure tire companies. During the year, exports, trade policies and standards related to larger changes in the "price war" intensified ...... a series of unexpected and new pressure, constantly testing the domestic tire companies.

 

     Tire World Network "new pressure" on the new test in 2014 Chinese tire enterprises have encountered new problems do summary.

 

     Continuous "dual" exports

 

     2014, Chinese tire hit by anti-dumping and countervailing investigations in other countries, causing serious disruption to exports in the second half.

 

     June 3, the United Steelworkers (USW) requirements on imports from China's passenger car and light truck tires to start anti-dumping and countervailing duty investigations and allegations of dumping margin of 60.15 percent, 25.73 percent subsidy rate is.

 

     September 10, Russia, Belarus and Kazakhstan Customs Union emulate the United States on imports from Chinese trucks, buses, trolley buses and trailers tires anti-dumping investigation.

 

     December 22, after the US Commerce Department announced preliminary countervailing duty rate correction, Chinese tires required to pay 11.74% -81.29% range of punitive tariffs. Preliminary anti-dumping duty rate will be made in January 2015.

 

     According to Chinese customs statistics, Chinese exports to the US is involved in the tire delivery $ 3.337 billion, is by far the tire industry suffered the largest amount of trade remedy measures once. The case involves thousands of domestic enterprises, including 68 manufacturing enterprises, the impact of Chinese tires and related industries nearly one million industrial workers. Russia, Belarus and Kazakhstan have reached the anti-dumping involving $ 400 million.

 

     Data show that from the second half of 2014, exports of Chinese tire export powerhouse tire Dongying City of slowing down. January to November, the cumulative growth rate of Dongying tire exports only 2 percent, compared with January-November 2013, the cumulative growth rate of 17.5%, a decrease of 15.5 percent.

 

     Industry experts said that China's tire exports to the United States is the largest market, Russia is one of the fastest growing markets, "multinational continuous anti-dumping on Chinese tires will be very big blow."

 

     Homogeneous competitive upgrade price war

 

     Over the years, business innovation capacity is weak, low brand awareness and product homogeneity serious that several major issues have been plaguing the healthy development of Chinese tire industry. 2014, in exports, industry slowdown in the background, the domestic tire business inventories increased significantly, resulting in a price war intensified, while the inherent weaknesses and therefore more prominent.

 

     Data show that this year, the domestic tire prices overall decrease of more than 10%, and continues to decline.

 

     The price of natural rubber and other raw materials declined, this should bring good to the development of the tire industry. However, due to the price war in deep mire, growth in corporate profits obtained is not obvious. On the contrary, due to the increase of other costs, some companies even at a loss. Insiders have said that the price war is not only to upgrade the enormous pressure of business, but also to the entire industry into a vicious cycle limit.

 

     In addition, experts say, Chinese tire dumping abroad frequently, aside international trade protectionism and other major environmental factors aside, and cheap Chinese tire prices have a direct relationship.

 

     Policy changes to raise the threshold

 

     2014, Chinese tire industry and a number of industry standards policy changes, the overall development of the business and industry tire companies made new demands.

 

     January, for resolving overcapacity, Shandong Province promulgated the "serious excess capacity to resolve conflicting opinions" on the tire companies put forward higher requirements for new capacity.

 

     August 22, the National Standardization Management Committee announced the "composite rubber General technical specifications" (draft), the provisions of the raw rubber compound rubber content of not more than 88%. Due to the large difference in the Rubber Association in 2006 to develop a "composite rubber self-regulatory" provides 95% -99.5%, the new regulations caused widespread controversy. The "norms" on December 31 by the State Administration of Quality Supervision, the National Standardization Management Committee officially released, and will be implemented from July 1, 2015.

 

     Insiders said that after the formal implementation of the standards will result in increased cost of importing enterprises, composite doors or rubber imports will be closed.

 

     September 17, the Ministry of the formal introduction of the long-awaited "tire industry access", and implemented with effect from October 1.

 

     The emphasis on energy conservation and environmental protection conditions, tire companies made energy, resource consumption and pollutant emissions and other fixed target requirements.