December 18, 2014, FALKEN Falken tyres (hereinafter referred to as Falken tyres) brand market conference in Shanghai Repulse Bay Cultural Arts Center Grand Theater grand opening. The same day, under the witness of Sumitomo Rubber Group senior leadership, the industry's top media, Falken agents nationwide partners and other partners, car enthusiasts, organizers announced Falken tyres will be in January 2015 will officially enter the Chinese market.

Multinational brand characteristics, to create a unique style fly Jin

1983, advocating sports performance Falken tyre born in Japan since birth, has experienced multiple events test, with its "race-class" performance by the fanatical pursuit of car people and becomes the tyre industry in the "movement" and "Performance" synonymous. Subsequently, Falken tyre has also been a number of car enthusiasts for car performance modifications, and became the star of the tyre .. modification

Before officially entering the Chinese market, Falken tyre has in Japan, Europe and the US markets and achieved good sales performance, and gradually developed into the world, which makes the Falken brand has a multi-national characteristics, and the tough, aggressive, young and enlivened rolled into one. Conference, Sumitomo Rubber (China) Co., Ltd. Deputy General Manager Masahiro Oshima, said: "FALKEN was born in Japan and grew up in the United States, then in Europe, has a multi-national exercise characteristics tyre brand, its products have been in many Europe magazine has been highly praised on. "

ZIEX series of first sale, durability & high performance tyres to create upstart

The conference site, the organizers also revealed to the media, Falken tyre's ZIEX ZE914 series tyres, will be the first domestic product sales in China.

According to reports, ZE914 series tyres on the basis of the high rigidity of the structure, can be achieved with a high level of handling performance and stability of the new pattern, not only can greatly enhance vehicle handling stability and handling precision corners, while also ensuring the safety and comfort. In addition, ZE914 series also uses a special formula, adding "silicon compound" and special "low fever polymer" in the tyre material. Join specially formulated to further enhance the performance and safety performance ZE914 handling on slippery roads, and effectively reduce the rolling resistance, energy saving, while more economical and environmentally friendly fuel.

From athletics to life, creating new generations Falken tyre

Falken tyre history of 30 years, from the track to the road, and the history of athletics to accumulate innovation life. In the second year the brand was born (in 1984) to win the US ATV championship title, and then another after harvest MIRAGE International Cup Series champion, winner of multiple international tournaments N1 endurance race champion and so the first and second groups award. 1999, first played in the Nurburgring 24 hour race on the excellent results achieved in the European market, a famous battle. The ultimate test time and time again, again and again, self-transcendence, show the Falken tyre performance frenzied obsession.

In addition, Falken tyre has constantly developed race tyre technology used in tyres used in everyday life, derived from a variety of high-performance tyres to improve the performance of the family car. Benefit from this "From athletics to life" R & D and manufacturing philosophy, Falken tyre has won high appraisal of consumers around the world.

 

With the growth of the domestic car culture of diversity, and a number of focus on quality and abide by the real me, the pursuit of life mentality of young car enthusiasts, known for high-performance, highly dynamic jump Falken tyre timely access to the Chinese market, greatly to meet the needs of this part of the consumer. 2015, Falken tyre's flagship products will be fully converted to domestic, no doubt for the domestic car culture into a new force. I believe, Falken tyres will work together to create a new era of Chinese car driving enthusiasts!